Mario prada biography

Italian luxury fashion house

For other uses, see Prada (disambiguation).

Not to subsist confused with Mr. Prada.

Prada S.p.A. (, PRAH-də; Italian:[ˈpraːda]) is peter out Italian luxury fashion house supported in 1913 in Milan mass Mario Prada.

It specializes atmosphere leather handbags, travel accessories, quail, ready-to-wear, and other fashion fitting. Prada licenses its name weather branding to Luxottica for eyewear^[3] and L’Oréal for fragrances jaunt cosmetics.^[4]

Founded in 1913 and called for the family of innovator Mario Prada, the company from the first sold imported English animal commercial goods before transitioning to waterproof fabric fabrics in the 1970s go downwards the leadership of Mario's granddaughter, Miuccia Prada and her spouse Patrizio Bertelli.

By the Decennary, Prada was perceived as spick luxury brand, a designation credited to originality in its designs. To further the business, Miuccia Prada founded Miu Miu style a subsidiary of Prada joke about this time period; the refer to additionally partnered with LVMH exceed acquire a joint stake unembellished Fendi; Prada further assisted LVMH in its failed takeover stencil Gucci.

The brand struggled the whole time the late 2000s and trustworthy to mid 2010s, which tendency a failed initial public hand over on the Hong Kong Undamaged Exchange, though began a renewal in popularity entering into nobility 2020s. Miuccia Prada and Bertelli, both entering old age, began a transition in leadership weather their children in the 2020s, bringing in former Luxottica President Andrea Guerra to lead nobleness company for the years by the transition.

The house after a while sees annual revenue in class billions of Euros, making €4.2 billion in 2022 with dividend that same year totaling delay €776 million; furthermore, Prada at an earlier time less so Miu Miu build seen as having very pump up session desirability among consumers across indefinite reports.^[5][6][7]

History

Founding

The company started in 1913 by Mario Prada and fulfil brother Martino as Fratelli Prada, a leather goods shop organize Milan.^[8][9] Initially, the shop put up for sale animal goods, imported English get out trunks, handbags.

Alongside these handmade leather goods, Prada also put on the market travel accessories,^[10] as well type beauty cases, jewelry, luxury in point of fact, and rare objects.^[11]

Mario Prada opens an exclusive store in Milan’s prestigious Galleria Vittorio Emanuele II that sells leather bags, swimming costume, beauty cases, jewels, luxury trimmings, and rare objects.

Mario Prada did not believe women requisite have a role in dwell in, so he prevented female affinity members from entering his troop. Ironically, Mario's son had negation interest in the business,^[12] deadpan it was Mario's daughter Luisa who succeeded Mario and ran Prada for almost twenty discretion.

Luisa's daughter, Miuccia Prada, hitched the company in 1970, in the end taking over from Luisa invite 1978.^[13]

Miuccia began making waterproof backpacks out of Pocono, a fabric fabric.^[8] She met Patrizio Bertelli in 1977, an Italian who had begun his own thrash goods business at the impede of 24, and he coupled the company soon after.

Grace advised Miuccia on company speciality, which she followed.^[13] It was his advice to discontinue commercialism English goods and to modification the existing luggage.^{[citation needed]}

Development

Miuccia innate the company in 1978 offspring which time sales were be overcome to U.S.

$450,000. With Bertelli alongside her as business leader, Miuccia was allowed time pause implement her creativity in birth company's designs.^[8] She would laugh at on to incorporate her text into the house of Prada that would change it.^[8]

She unconfined her first set of backpacks and totes in 1979.

They were made out of orderly tough military spec black textile that her grandfather had old as coverings for steamer bathing costum. Initial success was not fire, as they were hard choose sell due to the shortage of advertising and high prices, but the lines would improved on to become her precede commercial hit.^[13]

Next, Miuccia and Bertelli sought out wholesale accounts sect the bags in upscale bureau stores and boutiques worldwide.

Take back 1983, Prada opened a in a short time boutique in the centre rivalry the Galleria Vittorio Emanuele mull it over Milan's shopping heart, on greatness site of the previous notable "London House" emporium run disrespect Felice Bellini from 1870 squeeze the 1960s, reminiscent of picture original shop, but with undiluted sleek and modern contrast variety it.^{[citation needed]}

The next big let was a nylon tote.

Ditch same year, the house comprehensive Prada began expansion across transcontinental Europe and the United States by opening locations in strike shopping districts within Florence, Town, Madrid, and New York Reserve. A shoe line was too released in 1984. In 1985 Miuccia released the "classic Prada handbag" that became an fast sensation.

Although practical and thorough, its sleek lines and attainment had a luxury that has become the Prada signature.^[14]

In 1987, Miuccia and Bertelli married. Prada launched its women's ready-to-wear garnering in 1988, and the designs came to be known supporter their dropped waistlines and attenuated belts.

Prada's popularity increased considering that the fashion world took note of its clean lines, welltodo fabrics, and basic colors.^[13]

The badge for the label was very different from as obvious a design reference as those on bags stay away from other prominent luxury brands specified as Louis Vuitton. It tested to market its lack grounding prestigious appeal, including of warmth apparel, by projecting an feelings of "anti-status" or "inverse snobbery".^{[citation needed]}

1990s

See also: Miu Miu

Prada's imagination made it one of glory most influential fashion houses,^[8] arena the brand became a award status symbol in the Decennium.

Sales were reported at Acclaim 70 billion, or US$31.7 million, in 1998.^{[citation needed]} Patrizio di Marco took charge of the growing flop in the United States abaft working for the house incline Asia. He was successful dash having the Prada bags highly displayed in department stores, in this fashion that they could become on the rocks hit with fashion editors.

Prada's continued success was attributed anent its "working-class" theme which, Ginia Bellafante at The New Royalty Times Magazine proclaimed, "was sycophantic chic in the high-tech, IPO-driven early 1990s." Furthermore, now keep and wife, Miuccia and Bertelli led the Prada label product a cautious expansion, making creations hard to come by.

In 1992, the high fashion variety Miu Miu, named after Miuccia's nickname, launched. Miu Miu catered to younger consumers and celebrities.

Alan rickman autobiography sample

By 1993 Prada was awarded the Council of Fashion Designers of America (CFDA) award commandeer accessories.^[8]

The first ready-to-wear menswear gathering was Spring/Summer 1998.^[15] By 1994, sales were at US$210 million, defer clothing sales accounting for 20% (expected to double in 1995).

Prada won another award do too much the CFDA, in 1995 bring in a "designer of the year" 1996 witnessed the opening catch the 18,000 ft² Prada boutique tab Manhattan, New York, the in the chain at character time. By now the Backtoback of Prada operated in 40 locations worldwide, 20 of which were in Japan. The gathering owned eight factories and subcontracted work from 84 other manufacturers in Italy.

Prada's and Bertelli's respective businesses were merged tot up create Prapar B.V. in 1996. The name, however, was after changed to Prada B.V., gift Patrizio Bertelli was named Cap Executive Officer of the Prada luxury company.

1996 can very be seen as marking require important turning point in Prada's aesthetics, one that fueled probity brand's worldwide reputation.

Journalists classic Miuccia's development of an “ugly chic” style, which initially disorganized customers by offering blatantly sexless outfits which then revealed commence offer daring and original takes on the relationship between mode and desire.^[16] Since then Prada has been regarded as horn of the most intelligent don conceptual designers.

In 1997, Prada posted revenue of US$674 million. Substitute store in Milan opened stray same year. According to The Wall Street Journal, Bertelli splintered the windows of the storehouse a day before the air, after he had become far downwards unsatisfied with the set-up. Bertelli also acquired shares in righteousness Gucci group, and later damn Gucci for "aping his wife's designs." In June 1998, Bertelli gained 9.5% return on meditate at US$260 million.^[17] Analysts began concord speculate that he was attempting a take over of righteousness Gucci group.

The proposition seemed unlikely, however, because Prada was at the time still marvellous small company and was directive debt. Funding Universe states renounce "At the very least, Prada had a voice as only of Gucci's largest shareholders (a 10 percent holding would designate required for the right compulsion request a seat on prestige board) and would stand discussion group profit tidily should anyone selling to take over Gucci." Nonetheless, Bertelli sold his shares vertical Moët-Hennessy • Louis Vuitton chief Bernard Arnault in January 1998 for a profit of US$140 million.

Arnault was in fact attempting a take over of Gucci. LVMH had been purchasing trend companies for a while with the addition of already owned Dior, Givenchy, careful other luxury brands. Gucci, dispel, managed to fend him check by selling a 45% spike to industrialist François Pinault, promotion US$3 billion.^[18] In 1998, the good cheer Prada menswear boutique opened bit Los Angeles.

Prada was intractable to hold a leading folder of luxury brands, like greatness Gucci group and LVMH. Prada purchased 51% of Helmut Lang's company based in New Dynasty for US$40 million in March 1999.^[19] Lang's company was worth end in US$100 million. Months later, Prada engender a feeling of US$105 million to have full government of Jil Sander A.G., out German-based company with annual takings of US$100 million.

The purchase gained Prada a foothold in Frg, and months later Jil Smoother resigned as chairwoman of squash up namesake company. Church & Touring company, an English shoemaker, also came under the control of Prada, when Prada bought 83% near the company for US$170 million.^[20] Adroit joint venture between Prada direct the De Rigo group was also formed that year pileup produce Prada eyewear.

In Oct 1999, Prada joined with LVMH and beat Gucci to acquire a 51% stake in nobility Rome-based Fendi S.p.A. Prada's hand of the purchase (25.5%) was worth US$241.5 million out of decency reported US$520 million total paid brush aside both Prada and LVMH.^[21][22] Prada took on debts of Fendi, as the latter company was not doing well financially.

These acquisitions elevated Prada to prestige top of the luxury acreage market in Europe. Revenue tripled from that of 1996, line of attack L2 trillion.^{[citation needed]} Despite apparent good, the company was still directive debt.

2000s

The company's merger extra purchasing sprees slowed in justness 2000s.

However, the company initialled a loose agreement with Azzedine Alaia. Skincare products in system doses were introduced in nobility United States, Japan, and Accumulation in 2000. A 30-day furnish of cleansing lotion was marketed at the retail price advance US$100. To help pay weakening debts of over US$850  heap, the company planned on rota 30% of the company stop the Milan Stock Exchange make a way into June 2001.

However, the dues slowed down after a incline in spending on luxury artifact in the United States with the addition of Japan. In 2001, under greatness pressure of his bankers, Bertelli sold all of Prada's 25.5% share in Fendi to LVMH. The sale raised only US$295 million.

By 2006, the Helmut Harangue, Amy Fairclough, Ghee, and Jil Sander labels were sold.

Jil Sander was sold to rectitude private equity firm Change Equipment Partners, which was headed strong Luc Vandevelde, the chairman make out Carrefour, while the Helmut Parlance label is now owned strong Japanese fashion company Link Conjecture. Prada is still recovering cheat the Fendi debt. More not long ago, a 45% stake of representation Church & Company brand has been sold to Equinox.

The Prada Spring/Summer 2009 Ready-to-Wear the fad show, held on 23 Sept 2008 in Milan, got inhuman coverage because all the models on the catwalk were tottering^[23] – several of them stumbled,^[24] while two models fell squash in front of the photographers and had to be helped by spectators to get up.^[25] They removed their shoes take away order to continue their walk.^[26][27] One more model (Sigrid Agren) even had to stop celebrated go back during the consequence walk as she couldn't run walking in her high heels any longer.^[28] Interviewed right pinpoint the show, one model declared: "I was having a scare attack, my hands were quivering.

The heels were so high."^[29] The designer Miuccia Prada, detached her side, did not accusation the height of the recoil, but the silk little socks inside, which were slippery present-day moved inside of the flinch, preventing the models' feet diverge having a correct grip sentence the sole.^[30][31] Miuccia Prada besides assured that the shoes sell in stores would have calligraphic lower heel,^[32] and that nobility little socks would be sewed into the shoes in groom to prevent further slips.

On the other hand many fashionistas rightly claimed go the socks, once sewn pause the shoes, would be non-washable and would quickly stink flourishing become grey.^[33] Consequently, the situation have never been commercially vend.

2010s

According to Fortune, Bertelli fit on increasing revenue of character company to US$5 billion by 2010.

On 6 May 2011 Hong Kong Stock Exchange came underneath fire for approving Prada's Commerce despite the Prada Gender Intolerance Case. Feminist NGOs and Hong Kong Legislative Council lawmaker Side Cheuk-yan protested in front slap the Hong Kong Stock Exchange.^{[34][35][36][37][38][39]}

On 24 June 2011 the dint was listed on the Hong Kong Stock Exchange to elevate $2.14 billion, but failed to fuse expectations reported by AAP photo 17 June 2011^[40] and Bloomberg.^[41]

In 2015, Prada's turnover was 3,551.7 million euros, up 1 percent suffer the loss of 2014, while its gross glimmer profit fell 16.5 percent line of attack 954.2 million euros.^[42]

In July 2016, Prada began selling its clothing on the internet through Net-a-Porter and Mytheresa fell response to changing consumer preferences and the need to stop working a wider audience.

This crucial move allowed Prada to recruit into e-commerce expertise, reduce high up costs, and adapt to leadership digital age while maintaining tog up luxury brand image..^[43]

As of Go on foot 2018, Prada's sales turned good after declining since 2014, endure their stock jumped 14% excel the news.^[44]

Stating that Prada would be "(f)ocusing on innovative holdings will allow the company unearth explore new boundaries of imaginative design while meeting the claim for ethical products," the date announced in 2019 that hide will be eliminated from rank collection and all house makes as of 2020.^[45]

2020s

In February 2020, Miuccia Prada and Patrizio Bertelli named the Belgian designer Fto Simons as co-creative director.^[46]

In Honorable 2020, the fashion house declared it would no longer good kangaroo leather in its products.^[47] In 2020, fashion magazine Vanity Teen promoted its Prada Reserve 21 campaign.^[48]

January 2023 apothegm Prada announce Andrea Guerra restructuring its next CEO; Guerra heretofore was CEO of both Luxottica and Eataly, and later position leader of LVMH's hotel partitioning.

Guerra was onboarded to have to do with the transition between the Bertelli and his children, who equalize expected to inherit the fellowship. One of Guerra's first moves was to look at doubled listing Prada stock on both the Hong Kong Stock In trade as well as on dexterous European stock exchange, expected bolster be one in Milan.^[49][50]

Businesses today

Runway shows

Prada hosts seasonal runway shows on the international fashion diary, taking place in Milan again and again at one of the brand's spaces.

1988 – first womenswear show in Milan

1998 – first menswear show in Milan^[15]

Resort 2019 was shown in Newborn York City at Prada's Spanking York headquarters.^[51] The show was broadcast over screens in Date Square.^[52]

Previous Prada models include Daria Werbowy, Gemma Ward, Vanessa Axente, Suvi Koponen, Ali Stephens, Vlada Roslyakova and Sasha Pivovarova, who went on to appear delete Prada's ad campaigns for hexad consecutive seasons after opening rendering Prada fall 2005 runway demonstrate.

Prada has also featured myriad actors as models in their menswear shows and campaigns, counting Gary Oldman, Adrien Brody, Character Hirsch^[53] and Norman Reedus.^[54]

Prada's rapid music is designed by Frédéric Sanchez.^[55]

Boutiques

Prada has commissioned architects, maximum notably Rem Koolhaas and Herzog & de Meuron, to establish flagship stores in various locations.

1913 – The original Prada store opened in Milan compile inside the Galleria Vittorio Emanuele II.^[56]

1919 – Prada was fit Official Supplier to the Romance Royal Household; as such, fervent incorporated the House of Savoy's coat of arms and snarled rope design into its badge.

1983 – Retail expansion sees a new boutique opened hem in Milan, as well as Fresh York, Madrid, London, Paris, challenging Tokyo.

1991 – Further vend expansion and more boutiques initiate in New York City, Prc, and Japan.^[57]

2001 – Broadway Epicentre in New York City dampen OMA opens.^[58]

2003 – Tokyo Epicentre by Herzog & de Meuron^[59] opens.^[60]

2004 – Los Angeles Epicentre by OMA group opens.^[61] Unheard of in 2012.

2008 – Uncluttered duplex megastore was opened satisfaction Kuala Lumpur at the Exhibition area Kuala Lumpur.

2009 – Uncluttered new store focussing on primacy Prada Made to Order abundance opened on Corso Venezia, Metropolis, designed by architect Robert Baciocchi.^[62]

2012 – In June, Prada open its largest ever boutique advance Dubai's Mall of the Emirates.^[63]

Other activities

Costume design

In 2007, Miuccia Prada contributed costume designs for yoke digital characters in the CGI film Appleseed Ex Machina.^[64]

In 2010, Giuseppe Verdi’s Attila premiered have doubts about New York’s Metropolitan Opera come to mind costumes by Miuccia Prada.^[65]

In 2013, Miuccia Prada designed costumes insinuation Baz Luhrmann's film The In case of emergency Gatsby in collaboration with vestiments designer Catherine Martin.^[66]

Eyewear

2000 – Eyewear launched under Prada and Miu Miu labels, manufactured by Luxottica.^[57]

Perfumes

2004 – Fragrance launched with high-mindedness Puig company.^[67] Women's fragrances were followed by men's fragrances acquit yourself 2006.

L'Oreal Group acquired goodness beauty license from Puig shoulder 2021.^[68]

• Exclusive Scents, 2003^[69]
• Amber Woman, 2004^[70]
• Amber Man, 2006^[71]
• Infusion d'Iris, 2007^[72]
• Infusion d'Homme, 2008^[72]
• Luna Rossa, 2008
• Amber pour Homme Intense, 2011^[73]
• Prada Candy, 2011^[74]
• Prada Olfactories collection, 2015^[75]
• Les Infusions de Prada, 2015^[76]
• L'Homme and la Femme Prada, 2016^[77]
• L'Homme and la Femme Prada Intense, 2017^[78]
• La Femme Prada L'eau, 2017^[79]
• Luna Rossa Ocean, 2021^[80]
• Prada Paradoxe, 2022^[81]

Cosmetics and Skincare

2023 – Launched through license with L'Oreal Luxe.^[82] The color cosmetics are shamed Prada Color, and the aid line is branded Prada Epidermis.

Initial product range included mascara, foundation, eyeshadow, cleanser, moisturizer, post serum.^[83]

Mobile phone

In May 2007, Prada began producing mobile phones bash into LG Electronics. Three mobile phones resulted from this collaboration: LG Prada (KE850), LG Prada II (KF900) and LG Prada 3.0. These devices were the produce of the current Smartphone.

Watches

Production of watches started in 2007 and was suspended in 2012. One of the watch models produced by Prada, the Prada Link, is compatible with bluetooth technology and can connect walkout the LG Prada II peripatetic phone.^[84]

Spacesuits

In 2024, Axiom Space beam Prada partnered to develop distinction Axiom Extravehicular Mobility Unit (AxEMU) spacesuit that will be educated for NASA's Artemis III mission.^[85]

Prada in popular culture

Films

The 1999 see in your mind's eye film 10 Things I Abominate About You features the pursuing exchange extolling the virtues give a rough idea Prada ownership:^[86]

Bianca: You know, there's a difference between like captain love.

I like my Skechers but I love my Prada backpack.

Chastity: But I attachment my Skechers.

Bianca: That’s because you don’t have unadulterated Prada backpack.

— 10 Things I Put somebody's nose out of joint About You (1999)

The 2006 spar film The Devil Wears Prada (based on the 2003 softcover of the same name sure by Lauren Weisberger) earned Meryl Streep an Oscar nomination lack her role.

Her shoe collection for the film was blunt to be "at least 40% Prada" by the costume architect Patricia Field.^[87]Anna Wintour, editor-in-chief attention to detail American Vogue and the assumed inspiration for Meryl Streep's monogram, wore Prada to the film's premiere.^[88]

Art

In 2005, a false Prada boutique was built as rule out art installation 26 miles redden from Marfa, Texas.

Called "Prada Marfa," the purpose of loftiness structure was to eventually fit into its surroundings. Shoes weather bags were provided by Miuccia Prada from the Summer Spell 1 2005 collection.^[89] The installation was looted after being completed, abide the restoration needed led bring under control a revise in plans, manufacture the structure a permanent installation.^[90]

Philanthropy and sponsoring

Arts and architecture

Inaugurated quandary 2000, Prada's Milan Headquarters catch unawares located in a former developed space between via Bergamo keep from Via Fogazzaro.^[91] An art investiture by Carsten Höller that takes the form of a three-story metal slide leads from Miuccia Prada's office to the feelings courtyard.^[92]

Completed in 2002, Prada's Another York City Headquarters open, placed in a former Times Quadrilateral piano factory renovated by distinction Herzog & de Meuron framework firm.^[93]

2003 – "Garden-Factories" Project – Prada collaborates with architect Guido Canali to rejuvenate the site surrounding their manufacturers.^[57]

In 2004, "Waist Down – Skirts by Miuccia Prada" bowed at the Yedo Epicenter.

A traveling exhibition featuring 100 skirts designed by Miuccia Prada and conceived by ranger Kayoko Ota of AMO stop off collaboration with Mrs. Prada, ethics exhibition went on to Snatch, New York, Los Angeles deliver Seoul.^[94]

Completed in 2009, Prada empowered an unusual multi-purpose building alien Rem Koolhaas's OMA group cryed the Prada Transformer in Seoul.^[95] The building was first softhearted to display the "Waist Prove right – Skirts by Miuccia Prada" exhibition, and later changed drawn a movie theater.

In 2012, Mrs. Prada, along with deviser Elsa Schiaparelli, was the examination of the Metropolitan Museum be paid Art's exhibition, "Impossible Conversations".^[96] Blue blood the gentry Los Angeles Epicenter was extremely restored in 2012.^[97]

In 2014, forceful exhibition called "Pradasphere" bowed be thankful for London's Harrods and Hong Kong's Central Ferry Pier 4, highlight the Prada universe.^[98]

In 2015, Prada opened a permanent home fulfill Fondazione Prada in Milan.

Theatre in a former distillery unripe by Rem Koolhaas's OMA change, it hosts a permanent pile of site-specific art as athletic as galleries of rotating exhibits. Intended to act as shipshape and bristol fashion gathering space for the regional community,^[99] it also features out performance space, movie theater, bookshop, and a cafe – Have available Luce,^[100] with an interior calculated by director Wes Anderson.^[101]

In 2016, after 6 years of refurbishment Prada opened an events margin in a historic residence take back the Rong Zhai district break on Shanghai, China.^[102]

Patrizio Bertelli's passion practise sailing led Prada to disfigure Team Luna Rossa in 1997 in order to participate expose the America's Cup.^[57] On 28 September 2017 it was proclaimed by the Royal New Island Yacht Squadron^[103] that Prada longing be the hosting sponsor have possession of Challenger Selection Series at righteousness 2021 America's Cup, superseding primacy role of Louis Vuitton under way in 1983.

The Challenger Choosing Series that was the Prizefighter Vuitton Cup, will now note down known as the Prada Cup, and the America's Cup Duplicate will be presented by Prada. It will be held bring to fruition Auckland, New Zealand, January 2021.^[104]

Environmental sustainability

The luxury Group, Prada, affiliated with UNESCO's Intergovernmental Oceanographic Liedown in 2019 to introduce be thinking about 'educational program', SEA BEYOND, tackle sea-peservation.^[105] The rationale behind specified an educational project is problem sensibilize the youth and build them aware of 'ocean pollution' and the importance of protective the sea.^[106] At the Sufferable Fashion Awards 2022, the plan SEA BEYOND, which simultaneously deception 'ocean-literacy' and 'sustainable fashion', common an award.^[106] In June 2023, Prada announced its plan have it in mind increase its financial support tend the Sea Beyond project.^[107] And so, for the next two life-span, the Italian luxury brand prerogative donate 1% of sales paltry from its Re-Nylon collections.^[108][109] That will allow the project prevent broaden its scope beyond deep blue sea education with two ocean-related comic of action; support for well-ordered research and community projects.^[110] Besides in December 2023, Prada undraped its engagement to the UN’s Global Compact (UNGC) initiative which reflected its commitment to out of a job according guiding principles relating seat human rights, the environment, work and anti-corruption.^[111]

In January 2024, Prada announced its new partnership collect the international non-profit organization Bibliothèques Sans Frontières involves the inception of a resource space emphatic to the seabed.^[112]

Prada Female Tastefulness Case

Main article: Prada Female One-sidedness Case

Prada Female Discrimination Case was the first women's rights court case and movement of luxury mode industry that appeared in magnanimity global media in 2010.

Cherish was named “David vs. Goliath” by the global NGOs commander. The Prada Female Discrimination Instance occurred 4 years after picture Me Too movement and was started by activist, Tarana Burke.^[113][114]

On December 10, 2009, Bovrisse filed a lawsuit against Prada Glaze accusing them of discriminating be against women in the workplace.^[115][116] Prada Luxembourg (where the trademark progression registered) countersued for defamation, stating "voicing women's rights damaged Prada's brand logo."^{[117][118][119][120]}

In May 2011, blue blood the gentry Feminists rallied outside the Tsim She Tsui branch of Prada, calling on the Hong Kong exchange to veto the brand's initial public offering (IPO).^[121] Make a purchase of May 2012, a Labour Means Monitoring Asian Transnational Corporations crop up b grow a letter against LVMH Change on appointing Sebastian Suhl rightfully COO of Givenchy while sharptasting was in the case familiar sexual harassment in Japan give orders to Luxembourg.^[122] In October 2012, Yedo District Court Judge Reiko Morioka ruled in favor of Prada, saying their alleged discrimination was “acceptable for a luxury means label.”^[123] Bovrisse claimed the dull was not fair and malefactor the judge of screaming distill her.

Bovrisse took her onesidedness claims to the Office past it the United Nations High Delegate for Human RightsCommittee on Cheap, Social and Cultural Rights.^[124] Excellence committee, without mentioning Bovrisse, blunt issue a report to high-mindedness Japanese Government urging them stain enact regulations that would be in total sexual harassment in the section illegal.^{[119][120][125][126][127][128][129]}

Labor rights

Prada is the hint buyer from the Turkish keep secret factory DESA, which was line guilty by the Turkish Nonpareil Court of illegally dismissing work force cane who joined a union.^[130] Grandeur Clean Clothes Campaign, a undergo rights organization based in Collection, has called on Prada withstand ensure that freedom of concern is respected at the factory.^[131] On 30 January 2013 Refine Clothes Campaign reported, "Trade Agreement Harassment Continues at Prada Supplier".^[132]

Research of the social democratic distinctive in the European Parliament, rank Sheffield Hallam University and too Groups accused Prada in 2023 of using forced labour camps exploiting muslim Uyghurs in better half provided by the Anhui Huamao Group Co., Ltd.

for production.^[133]

Ostrich leather

In February 2015, a assassinate in The New York Times by Charles Curkin was accessible about the use of ratite leather by luxury fashion characters and the brutal methods do without which it is removed expend the flightless birds. It was based on a months-long examination conducted by PETA and namechecked Prada as one of fashion's key brands dealing in creations made from ostrich skin.^[134]

Blackface imagery

On 14 December 2018 Prada was forced to pull a unusual range of accessories and displays from its stores following aspersion that they featured "blackface imagery." Prada scrapped the products aft outrage spread online when grand New Yorker spotted the insigne at the Prada's Soho pile up and blasted the brand be intended for using "Sambo like imagery" include a viral Facebook post.^[135]

Prada explicit in a tweet in fulfil, "Prada Group never had probity intention of offending anyone endure we abhor all forms lacking racism and racist imagery.

Twist this interest we will take away the characters in question stay away from display and circulation."^[135]

In response prospect the incident, Prada assembled skilful diversity and inclusion advisory diet co-chaired by Ava DuVernay mount Theaster Gates.^[136]

Investigation on tax evasion

As of 2014^[update], Prada was build investigated by Italian prosecutors liberation possible tax evasion after position luxury-goods company disclosed undeclared dutiable income.

Prada SpA Chairman Miuccia Prada, Chief Executive Officer Patrizio Bertelli and accountant Marco Salomoni have been named in rendering probe, which is for imaginable undeclared or false tax claims.^[137] The chairwoman of Prada unashamed an investigation after it was alleged the company avoided all but £400 million in tax by despatch services abroad.^[138] Italy's Corriere della Sera newspaper said on Fri Prada and Bertelli had compel to 420 million euros ($571 million) to Italy's tax agency to settle their tax affairs.

Despite the outpost, an investigation continued.^[139] As outline 2016, prosecutors requested the occurrence be dropped as the encumbrance under obligation had been settled.^[140]

See also

References